Tipico Ohio Marketing Campaign - Civitas Experiential

Tipico Sportsbook

When you’re a sports fan, who you root against is almost as important as who you root for.

When Tipico came to us for an Ohio marketing campaign, we came up with an idea that was anti-rival rather than pro-team. We paired witty copy with a stunning photo shoot featuring Brown’s favorite Josh Cribbs, Ohio State Football star Cardale Jones and sports personality Callie Bundy to create a campaign that showed no matter which Ohio football team you root for, Tipico knows who you’re rooting against.

Influencer  Shoot

We worked with 3 influencers notable to Ohio to produce a content shoot that would become the foundation of our paid media campaign.

Tipico Influencer Josh Cribbs

Tipico Influencer Josh Cribbs

Tipico Influencer Josh Cribbs

Tipico Influencer Callie Bundy

Tipico Influencer Callie Bundy

Tipico Influencer Cardale Jones

Tipico Influencer Cardale Jones

Paid Media Campaign

We designed and wrote a campaign that leveraged the Browns and Bengals mutual rivalry with the Pittsburgh Steelers.

Localized Ads

We provided a robust content package for paid and social channels

By the numbers

Civitas has designed, produced and installed:

0 +

Social Assets

0 + Million

Impressions

0

Large Format Billboards

10000 +

Plays

Ohio Marketing Campaign

Services We Provide

Campaign Strategy

Copywriting

Influencer Marketing

Digital Paid Media

Photoshoot

Graphic Design

Asset Production

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