Apple TV+ Subscriber Acquisition - Civitas Experiential

Apple TV+ Subscriber Acquisition

We partner with Apple TV to create, produce and traffic their digital assets to promote Friday Night Baseball in organic and paid media placements as well as creating a flexible set of assets for each club to promote on their platforms.

For each weekly release, we selected and edited our cuts using archival footage received in partnership with Major League Baseball’s Film and TV Development and Licensing team. Player selections are based off of rolling player-priority list dictated by Major League Baseball.

High Volume & High Frequency

We deliver on a laundry list of assets for both broadcast, social and paid media distribution, released every week for the duration of the season.

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Social Assets

Platform specific static assets, created for a robust social media spend.

Unique Assets for All 30 Teams

As part of Season launch, we develop a kit of team-specific social assets to be used by each MLB team on their properties.

Influencer Kits

We design and produce influencer seeding programs to driver viewership and connect with notable players.

Across the 2023 and 2024 seasons

Civitas has designed, produced and installed:

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Teams

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Digital Channels

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Video Assets

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Static Assets

Apple TV+ Subscriber Acquisition

Services We Provide

Localization of Assets

Graphic Design

Influencer Seeding

Paid Media

Editing

Art Direction

Content Production

Radio