beautiful MLB baseball stadium
Apple TV Friday Night Baseball

Case Study

Apple TV+ Subscriber Acquisition

Apple TV+ Subscriber Acquisition

We partner with Apple TV to create, produce and traffic their digital assets to promote Friday Night Baseball in organic and paid media placements as well as creating a flexible set of assets for each club to promote on their platforms.

For each weekly release, we selected and edited our cuts using archival footage received in partnership with Major League Baseball’s Film and TV Development and Licensing team. Player selections are based off of rolling player-priority list dictated by Major League Baseball.

High Volume & High Frequency

We deliver on a laundry list of assets for both broadcast, social and paid media distribution, released every week for the duration of the season.
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Social Assets

Platform specific static assets, created for a robust social media spend.

Apple TV+ Friday Night Baseball mobile screen
MLB website

Unique Assets for All 30 Teams

As part of Season launch, we develop a kit of team-specific social assets to be used by each MLB team on their properties.
MLB slides for Apple TV+
MLB baseball stadium banner

Influencer Kits

We design and produce influencer seeding programs to driver viewership and connect with notable players.
MLB package design for Apple TV 4K
MLB influencer gifts

Across the 2023 and 2024 seasons

Civitas has designed, produced and installed:

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Teams
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Digital Channels
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Video Assets
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Static Assets

Apple TV+ Subscriber Acquisition

Services We Provide

localization of assets
Localization of Assets
graphic design
Graphic Design
influencer seeding
Influencer Seeding
paid media
Paid Media
editing
Editing
art direction
Art Direction
content production
Content Production
radio
Radio
MLS Case Study
Apple TV | MLS Season Pass
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Root against Pittsburgh
Tipico Sportsbook
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Klarna team
Klarna
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© 

2024

 Civitas. It’s pronounced “siv-uh-tas”.

Let’s Talk.

Have some big idea or brand to develop and need help? Then reach out. We’d love to hear about your project. 

Let’s Talk.

Have some big idea or brand to develop and need help? Then reach out. We’d love to hear about your project.