Tipico photo
Tipico Sportsbook

Case Study

Ohio Marketing Campaign

Tipico Sportsbook

When you’re a sports fan, who you root against is almost as important as who you root for.

When Tipico came to us for an Ohio marketing campaign, we came up with an idea that was anti-rival rather than pro-team. We paired witty copy with a stunning photo shoot featuring Brown’s favorite Josh Cribbs, Ohio State Football star Cardale Jones and sports personality Callie Bundy to create a campaign that showed no matter which Ohio football team you root for, Tipico knows who you’re rooting against.

Influencer 
Shoot

We worked with 3 influencers notable to Ohio to produce a content shoot that would become the foundation of our paid media campaign.

Paid Media Campaign

We designed and wrote a campaign that leveraged the Browns and Bengals mutual rivalry with the Pittsburgh Steelers.
Tipico Instagram social media campaign
Root Against Pittsburgh Instagram banner

Localized Ads

We provided a robust content package for paid and social channels

Tipico paid and social banners
Tipico paid and social banners
Ohio can finally bet on the home team at home with Tipico Sportsbook
Root Against Pittsburgh digital street corner ad
Root Against Pittsburgh billboard ad
WinOhio.com ad for Tipico on display in the Short North of Columbus, OH

By the numbers

Civitas has designed, produced and installed:

0 +

Social Assets

0 + Million

Impressions

0

Large Format Billboards

10000 +

Plays

Ohio Marketing Campaign

Services We Provide

icon-campaign-strategy
Campaign Strategy
copywriting
Copywriting
influencer seeding
Influencer Marketing
paid media
Digital Paid Media
photoshoot
Photoshoot
graphic design
Graphic Design
content production
Asset Production
out-of-home
Out-of-Home
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© 

2024

 Civitas. It’s pronounced “siv-uh-tas”.

Let’s Talk.

Have some big idea or brand to develop and need help? Then reach out. We’d love to hear about your project. 

Let’s Talk.

Have some big idea or brand to develop and need help? Then reach out. We’d love to hear about your project.