MLS Case Study
MLS Season Pass | Apple TV

Case Study

Apple TV+ MLS Season Pass

Apple MLS Season Pass

We design and produce versatile promotional assets for Apple, MLS and the 29 clubs to use in both digital and physical channels.​

We created social & paid media assets for every club, print collateral & display materials to fill the concourses, ticket offices and team shops with MLS Season Pass messaging and calls to action, environmental signage to decorate fan-favorite supporter bars compliments of the newest brand in their soccer world, stadium-ready graphics to reach the best audiences possible during matches and digital promotional assets specific to key moments throughout the season.

Supporter Bar Kits

To drive viewership at the local level, we designed, produced and installed a set of promotional assets at the top 10 supporter bars in all 29 club markets across the country.
MLS Bar Kits team logos

Social & Paid Media

We contribute original design that adds to MLS Season Pass’ brand kit across social and paid media platforms.

We support all 29 MLS Clubs with campaign assets relevant to tentpole fan moments.

Moments like

  • Season Launch
  • Leagues Cup
  • Rivalry Week
  • MLS Cup Playoffs
  • MLS Cup

Season 2 Launch

Polished & Packaged.

Into every size needed.

MLS AppleTV Season Pass banners
AppleTV MLS display ads
social media banners for MLS
paid social ads for Apple TV MLS Season Pass
MLS social paid ads
mockup of TV display for MLS Season Pass

In-stadium Assets

In addition to bars, we also created kits of assets to be distributed to each and every club to promote MLS Season Pass throughout the stadium.

photo of soccer stadium with Apple TV MLS Season Pass on the screen
MLS Columbus wall display

Across the 2023 and 2024 seasons

Civitas has designed, produced and installed:

Designs Created
100 Unique
Bar and club kits
Designs Created
1000 Unique
Digital assets
10000
Total items produced
Locations
0
Across 29 markets

Apple MLS Season Pass

Services We Provide

location scout
Location Scouting
graphic design
Graphic Design
localization of assets
Localization of Assets
purchasing procurement
Purchasing & Procurement
asset management
Asset Management
multi market
Multi-Market Activations
fabrication
Fabrication
installation
Installation
Klarna team
Klarna
arrow
Root against Pittsburgh
Tipico Sportsbook
arrow
baseball stadium
Apple TV Friday Night Baseball
arrow

© 

2024

 Civitas. It’s pronounced “siv-uh-tas”.

Let’s Talk.

Have some big idea or brand to develop and need help? Then reach out. We’d love to hear about your project. 

Let’s Talk.

Have some big idea or brand to develop and need help? Then reach out. We’d love to hear about your project.