Case Study

Apple TV+ MLS Season Pass

Apple MLS Season Pass

We design and produce versatile promotional assets for Apple, MLS and the 29 clubs to use in both digital and physical channels.

We created social & paid media assets for every club, print collateral & display materials to fill the concourses, ticket offices and team shops with MLS Season Pass messaging and calls to action, environmental signage to decorate fan-favorite supporter bars compliments of the newest brand in their soccer world, stadium-ready graphics to reach the best audiences possible during matches and digital promotional assets specific to key moments throughout the season.

Supporter Bar Kits

To drive viewership at the local level, we designed, produced and installed a set of promotional assets at the top 10 supporter bars in all 29 club markets across the country.

Social & Paid Media

We contribute original design that adds to MLS Season Pass’ brand kit across social and paid media platforms.

We support all 29 MLS Clubs with campaign assets relevant to tentpole fan moments.

Moments like

Season Launch
Leagues Cup
Rivalry Week
MLS Cup Playoffs
MLS Cup

Season 2 Launch

Polished & Packaged.

Into every size needed.

In-stadium Assets

In addition to bars, we also created kits of assets to be distributed to each and every club to promote MLS Season Pass throughout the stadium.

Across the 2023 and 2024 seasons

Civitas has designed, produced and installed:

Designs Created
100
Unique
Bar and club kits
Designs Created
1000
Unique
Digital assets
10000
Total items produced
Locations
0
+
Across 29 markets

Apple MLS Season Pass

Services We Provide

Location Scouting

Graphic Design

Localization of Assets

Purchasing & Procurement

Asset Management

Multi-Market Activations

Fabrication

Installation